ABOUT US
Curiosity got us into this mess—and we wouldn’t have it any other way. WHY NOT Design is where wild ideas grow up into unforgettable spaces. We craft with guts, heart, and a healthy disregard for the expected.
Safe is boring. Bold means yours.
Too many spaces play it safe- beige boxes, polite lobbies, copy-paste marketing suites. Forgettable the second you leave.
We don’t do safe. We design spaces that sell, inspire, and stick. Marketing suites that tell a story, workplaces that spark culture, homes that actually feel like you.
For us, design isn’t decoration- it’s persuasion, atmosphere, and storytelling. Every detail matters because people don’t fall in love with square footage; they fall in love with how a space makes them feel.
And we never stop learning. Every project pushes us to go bolder, sharper, better. Our name says it all: Why not?
ETHOS
ABOUT
WHY NOT Design was born from one question: why not?
Not just a name, but a philosophy- to rip up the rulebook, challenge the safe, and create interiors with unapologetic confidence and curiosity. We work as a studio that thrives on bold ideas, designing spaces that connect, provoke, and leave a mark.
Because safe is forgettable
Bold is unforgettable.
Natalia Ratajczak
Founder & Creative Director
WHY NOT Design was born from one question: why not?
At the heart of WHY NOT is our founder, Natalia Ratajczak.
Trained at KLC School of
Design and shaped by London's leading studios, Natalia built the
foundations of our craft. Her vision sparked the studio- and today, it's carried forward by a team united under the same restless, rebellious spirit.
G is the heartbeat of WHY NOT Design: part-time napper, full-time mood booster. He greets every visitor with tail wags and unfiltered enthusiasm, attends meetings for the snacks, and offers unsolicited opinions via interpretive snoring.
Whether he’s warming up the studio floor with his strategic napping or inspecting deliveries with his trademark sniff-test, G keeps us grounded, slightly chaotic, and laughing daily.
Bold design may be our thing- but G brings the soul (and the occasional stolen sock).
Mr G
Company Assistant
Biscuit Inspector & Vibe Coordinator