WHY NOT Design: The SBID Featured Studio That Doesn’t Do “Neutral”

When SBID published an article about WHY NOT Design’s approach- “Blending creativity with commercial purpose”- that wasn’t just a nice moment. It was a statement.

It was the industry recognising that interior design is evolving- and the future is not beige, safe or forgettable.

Here’s the feature: https://www.sbid.org/the-story-behind-why-not-design-blending-creativity-with-commercial-purpose/

We’re proud of that link, because the story behind it is simple:

We didn’t launch this studio to decorate rooms. We launched it to move markets.

Marketing suites that convert interest into inked deals. Show flats that make someone want the keys right now. Workplaces that activate teams and behaviours- not just “look good on a brochure”. We design with commercial intelligence first, then aesthetic punch.

Safe is boring. Bold means yours.

Being recognised by SBID matters because it validates that a studio can be bold, rebellious, opinionated- and still rigorous, strategic, and commercially sharp.

We’re proof.

This is our lane: interior design that isn’t trying to please everyone- it’s built to perform for the right people.

And if you want a space that actually does something- not just sit there quietly- you now know who to speak to.